Elvis and his lightning bolt
This is a great story about how to embody a mantra that can help push you when times get tough.
Elvis Presley's iconic TCB lightning bolt necklace is not just a piece of bling but a whole vibe. TCB stands for "Taking Care of Business," and that lightning bolt? It's got a backstory that's as sparky as the man who wore it.
Back in the '60s, when Elvis was rocking the stage and shaking up the scene, he slapped on that lightning bolt as a badge of honour. The bolt was all about breaking free from the norm – a perfect fit for a generation flipping the script. And TCB? That was Elvis's mantra for living large, working with discipline and, you guessed it, loving hard.
Now, let's fast-forward to today's hustle and bustle. We've got businesses duking it out, working with limited resources, and squeezing every last drop from those budgets. In this wild world of competition, the TCB lightning bolt isn't just a cool relic from the past – it's a kick in the arse for the present.
"Taking Care of Business" in the 21st century isn't about burning the midnight oil. It's about working smarter, not harder. That lightning bolt is your sign saying, "Hey, wake up! Success is about rolling with the punches, getting creative, and sticking to your guns."
For companies in the ring, battling competition, the TCB lightning bolt is a secret (symbolic) message to you. It's a reminder to shake things up, think outside the box, and bring some serious energy to the table. In a world where change is the only constant, TCB is like a battle cry, pushing leaders and employees to be bold, break out of the mould, and tackle challenges head-on.
In a world where everyone's scrapping for the top spot, dealing with tight resources, and watching every penny, that lightning bolt is a shout-out to work smarter, be agile, and unleash that energy within. It’s also the symbol of Zeus, king of the gods in Greek Mythology - the most famous story collection ever. I love the symbolism and the fact that it represents my ability to help energise and active your business through the power of stories.
So let's take care of business and keep that lightning bolt vibe alive! 🤘
I, for one, am now going to hop on Etsy to find my very own TCB necklace to remind myself of this.
Many thanks to my brand designer Leslie Mello (link) who told me about this as a fun story about the lightning bolt symbol.
