My Manifesto for Change
In 1999, I began a journey in service of Corporate Responsibility. When I was just 30, I even spoke on a panel at Nesta - as the only woman - about organisational philanthropy. I’ve thrown everything at this for the last 25 years. Here’s what I’d love to see. And I’d like to help you develop your own manifesto, or Story of Change as a Leader…
Environmental Sustainability
I am deeply committed to environmental sustainability through the transformative power of storytelling.
By integrating eco-conscious principles in narrative strategy, I make it my business to ensure that the stories I help shape resonate with the broader theme of environmental responsibility.
Whether working with eco-friendly brands or guiding businesses towards sustainable practices, my dedication to environmental sustainability is a thread woven into the fabric of my storytelling approach.
This commitment not only aligns with the ethos of purposeful businesses but also contributes to a collective effort towards a more sustainable and conscientious future.
Career Growth & Learning
I'm dedicated to helping Founders and Leaders create an environment where storytelling becomes a powerful tool for fostering career growth and continuous learning among their employees.
My approach goes beyond traditional training methods, turning learning into a dynamic and engaging experience. By integrating narratives into various aspects of the business, from onboarding to professional development, I aim to empower employees to actively participate in their growth journey.
This methodology not only cultivates a culture of continuous improvement but also enhances career trajectories by instilling a sense of purpose and connection within the organisational narrative. Through my work, I strive to contribute to workplaces where employees feel inspired, empowered, and equipped with storytelling skills that propel both personal and professional development, and that of the company they work for.
Social Impact
I believe strongly in social impact through the transformative influence of storytelling.
I believe that narratives have the power to inspire change and shape a positive societal narrative. My focus extends beyond mere storytelling; it is about crafting narratives that contribute to meaningful social impact.
Whether it's working with organisations dedicated to social causes or guiding businesses to align their missions with social responsibility, I am dedicated to using my expertise to amplify voices that drive positive change.
Through my method and approach, I strive to empower businesses to become catalysts for social impact, fostering connections with audiences that extend beyond transactions to create a meaningful and lasting influence on society.
Diversity, Equity, and Inclusion
My mission is to actively contribute to better diversity, equity, and inclusion among leaders, their teams, customers, and communities.
Through the art of storytelling, I strive to celebrate the richness of diversity by giving voice to varied perspectives and experiences within businesses.
My commitment is reflected in the incorporation of inclusive storytelling across all communication channels, ensuring that every voice is not only heard but also valued. This inclusive approach extends beyond the workplace, influencing customer experiences and community relationships.
Through my storytelling method, I aim to inspire positive change, creating narratives that foster an environment where everyone feels seen, heard, and appreciated.